Jeff Pelline

Award-winning publisher, editor and writer

A Journalism Entrepreneur & Digital Media Pioneer

Jeff Pelline is a publisher, editor and writer, with extensive experience in digital media, magazines and newspapers for four decades. He is a journalism entrepreneur, innovator and internet publishing pioneer.

Jeff helped manage the successful startup CNET that since was sold to CBS, including serving as Editor of CNET News (during the burgeoning "" era). Jeff also has extensive metro newspaper experience. He was a longtime business writer, including the chief technology reporter at the San Francisco Chronicle covering Silicon Valley (including Apple, Google, Intel, Cisco and Oracle); as well as the aviation writer at the South Florida Sun-Sentinel, covering the major airlines on the East Coast at the height of deregulation. 

Jeff, 60, is now a Sierra Foothills and Lake Tahoe resident who has launched and grown a successful print and web magazine called Sierra FoodWineArt. The regional magazine focuses on food, wine, art and destination travel. It chronicles a "new Gold Rush" as a new generation of chefs, farmers, winemakers and artists resettle and reinvigorate the region while honoring its historic past. Each issue is posted online at and

Jeff also has been hired to publish the official Placer County Visitor's Guide, the official Downtown Grass Valley Visitor's Guide, and the Nevada County Arts Council's annual Visual Artist & Gallery Guide.


Jeff's writing also has appeared in the Sacramento BeeThe New York TimesTime magazine and Chicago Tribune. He also publishes on the Medium platformWhen Jeff was the Editor at CNET, the website won a National Magazine Award, among other high honors. Jeff also has won awards for his featuring writing and spot news reporting. He is a regular journalism lecturer and speaker.


Jeff Pelline earned a master's degree in journalism at Northwestern University near Chicago (including a semester in Washington, D.C.) and a bachelor's degree from UC Berkeley. His passions include sailing, swimming, cooking, reading, and world travel. He is married to Shannon Pelline and has a teenage son, Mitchell. 

Classical music is one of Jeff's longtime passions. (A recent musical "discovery" is the Amit Peled Cello Gang at the Peabody Institute at Johns Hopkins University. An arrangement of Bohemian Rhapsody is here. Jeff has written about Peled's own performances in the Sierra Foothills in recent years — in Grass Valley and Auburn — for his Sierra FoodWineArt magazine).


Jeff Pelline's LinkedIn profile

Jeff's regional magazine Sierra FoodWineArt


Jeff Pelline's blog Sierra Foothills Report

Jeff's Medium website

His You Tube videos

Jeff on "Crunchbase"


Jeff's articles at Sierra FoodWineArt


Sample of his articles in The San Francisco Chronicle:


Ellison's "Magic Box" / Oracle CEO shares his vision in Vegas

Pac Bell, Giants Strike Deal for Park 

Recent Work

Sierra FoodWineArt magazine

Sierra FoodWineArt is a free, quarterly lifestyle magazine that is the go-to publication for restaurants, wineries, wine & beer, arts & music, and travel & tourism in the Sierra Foothills, Tahoe/Truckee, Reno and outlying Sacramento region.

We also have a companion website called Our issues are posted at as a digital "flipbook" with video and audio links, and in a scrollable format for smartphones. We also now publish each issue in an audio format for "on the go" or at home listening.

Sierra Foothills Report

Jeff has a personal blog called Sierra Foothills Report that is updated regularly. It includes observations about politics, economics and business, arts and culture; his world travel experiences; and local news in the Sierra Foothills and Lake Tahoe regions.

Media Citations

"Inside word on Pulitzer Prize-winning poet Gary Snyder, from Nevada City neighbor Jeff Pelline, editor of the magazine Sierra FoodWineArt: Snyder's homestead is on a remote ridge north of town. You'd expect him to own some macho dog, but actually his pet, Emi, is a standard apricot poodle. Snyder claims she has chased down bears." — Leah Garchik, San Francisco Chronicle.

“The Microsoft Chairman’s actions led CNET commentator Jeff Pelline to suggest that Gates has lightened up, aged, and has his children to put things in perspective.” — Seattle Times


“Vigorous discussions on Jeff Pelline’s blog Sierra Foothills Report also contributed to my thinking about schools. We didn’t always agree with each other, but usually maintained a civil tone (with an occasional nudge from Jeff).” — “Schooling, Childhood and Bureaucracy” by Professor Tony Waters